About

Andrea Werbel - 

Founder & Managing Director - 

Parasol

Andrea Werbel is the Founder and Managing Director of Parasol, an integrated brand marketing and media relations firm specializing in the luxury lifestyle and hospitality industry (www.parasolmarketing.com).   With more than 20 years of media relations and integrated marketing experience in the luxury hospitality and lifestyle industry, Andrea has created and executed high-profile marketing and communication campaigns, including new brand launches repositioning brand campaigns and integrated marketing programs for some of the finest hotels, resorts, destinations, spas, golf clubs, chefs, premium wineries and spirits in the industry.

Andrea founded Parasol in 2003, and brings a combination of international marketing and branding experience combined with traditional luxury hotel operations experience to the agency.  Prior to launching her own agency, she first began her career in Paris, France, directing the North American marketing teams for the Le Cordon Bleu Paris and London schools.  She then returned to the U.S., 10 years later, leading media and community relations as the Public Relations Director for The Peninsula Beverly Hills.

Following over three years in Los Angeles, Andrea returned home to Manhattan to direct the hotel and hospitality division of a NYC-based lifestyle PR firm.  

A veteran marketer, world-class traveler and fluent in French, Andrea has an impressive track record of creating and enhancing brand profiles while garnering impressive results for her clients and has created and directed media relations and integrated marketing campaigns for various luxury hotels, spas, chefs, premium wineries and spirits.  An ally and champion of leading brands with the energy and drive of a challenger, Andrea and her agency are responsible for the most recent launch of the new Baha Mar Resort & Casino in the Bahamas.  Under Andrea’s direction, Parasol’s expertise is wide and deep and its current client portfolio of luxury brands include One & Only Resorts, a collection of ten beach and nature resorts globally;  Jean Georges Vongerichten’s Dune and Seared restaurants;  The Baglioni Hotels Group, a collection of nine hotel properties in Italy, France and soon to launch Maldives; Camden Harbour Inn, a Relais & Chateaux hotel in Maine; the Monterey County Tourist Board in California; Round Pond Estate, a premium winery and olive mill in Napa, California; and Fairmont Miramar Hotel & Bungalows and FIG restaurant in Santa Monica, California, to name a few. In addition to most recently launching Baha Mar in the Bahamas, Andrea is responsible for launching and repositioning multiple properties and global brands, Montage Beverly Hills, The Surrey Hotel in New York City and the repositioning of Ojai Valley Inn & Spa in Ojai, California. 

Andrea’s creativity, strategy and bold holistic, integrated approach to brand building is the anchor behind Parasol’s award-winning methodology.  Parasol’s hybrid of marketing and media relations activities is the cornerstone to their successful client awareness campaigns.  Most recently, Parasol designed a partnership with One&Only Resorts and Orlebar Brown, a niche premium swimwear lifestyle brand for men with a customized capsule collection designed for and inspired by four iconic One&Only Resorts, including Maldives, Mauritius Island, Hayman Island and Los Cabos.  The campaign included cross promotional marketing outreach along with high profile media relations, resulting in greater awareness within the targeted audience.  

Under Andrea’s direction, Parasol has won multiple awards Hospitality Sales & Marketing International (HSMAI.

Andrea is a graduate of The University of Colorado, Boulder and has a certificate in marketing from the Cornell Hotel School.  Andrea divides her time between New York City and Los Angeles, where she recently opened a west coast office. For more information, visit: parasolmarketing.com or contact Andrea at awerbel@parasolmarketing.com or via telephone at 212-372-7630.