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Barak Hirschowitz


International Luxury Hotel Association

Barak Hirschowitz is President of ILHA. He started his career in the kitchen, named Food and Wine rising star chef and was regional Chairman of the South African Chefs Association. Moving into hotels, he worked for renowned 5 star independent and group properties. He helped bring Relais & Chateaux membership to Bushman's Kloof which later went on to win best hotel in the world. He is a featured speaker at major hotel conferences including AH&LA, ILHA Fast Forward 2020, Hotelympia and HITEC. In 2014 LinkedIn ranked Barak the biggest influencer in the hospitality industry.