Roger Allen - Group CEO - Resources for Leisure Assets

For more than 20 years, Roger has been working on multiple levels of project development in the hospitality and leisure industries, developing a singular expertise in wellbeing asset management and the complexity of project planning through to delivery and operations.

Roger is the Founder and Group CEO of Resources for Leisure Assets (RLA) a recognized global advisory to owners, developers and management companies in wellbeing hospitality, specializing in hotels, resorts, residential, mixed-use, healthcare, active living communities and health tourism developments.   

RLA works closely with investors, developers and project stakeholders across four continents from its offices in Sonoma, Vienna and Dubai to provide conceptual, financial analysis and asset management of wellbeing investments.

Roger and his team pioneered the concept of wellbeing hospitality which is assisting investors, owners and government entities better understand how leisure, recreation, wellness, sport and healthcare within real estate can better position properties making them more investable and profitable.

Roger brings a no-nonsense approach and outspoken views on how wellbeing investments should add value to a development and deliver a ROI.   

He previously held senior management positions with such multinational companies as Horwath HTL, Steiner Leisure and the Genting Group in Europe, United States and Asia.  He is a former partner at Horwath HTL Consulting in Hungary, the leading international hospitality consultancy in Central and Eastern Europe, Russia and CIS countries with a focus on planning, development, asset management and operational advisory services.