December 3rd

6:00 pm – 9:00 pm: Pre-Event Cocktail Reception at TESLA's new showroom.

3851 Bird Road. Miami, FL. 33146

All attendees invited. Limited transportation to and from the Four Seasons Miami. RSVP here.


December 4th

7:00 am – 5:00 pm: Registration

8:00 am – 8:30 am: Speed Networking

8:30 am – 8:35 am: Renee-Marie Stephano, J.D. (President & Co-Founder - Medical Tourism Association) will introduce William Talbert (President & CEO, Greater Miami Convention & Visitors Bureau)

8:35 am - 8:50 am: Overview of the Miami Luxury Hotel Market

Presented by William Talbert (President & CEO, Greater Miami Convention & Visitors Bureau).

8:50 am - 9:00 am: Renee-Marie Stephano, J.D., President & Co-Founder - Medical Tourism Association will introduce Barak Hirschowitz, President of the International Luxury Hotel Association

9:00 – 9:10 am: Welcome

Presented by Barak Hirschowitz (President, International Luxury Hotel Association).

9:15 – 9:50 am: Q&A with Tom McAlpin, President & CEO of Virgin Voyages

Hosted by Eva LaRue, TV Star and Luxury Travel Blogger.

10:00 – 10:30 am: Earned Experiences and the Psychology of Travel

Presented by Tom Marchant (Co-Founder & CEO, The Black Tomato Group).

Travel is an experience bigger than one moment in time -- it’s an opportunity to see the world through a different lens, push boundaries, face the unknown and in doing so, find yourself. Among luxury travelers in particular, the industry is witnessing a rapid increase in people seeking out earned experiences that combine a sense of achievement with a back-to-your-explorer-roots sense of intrepidness. This form of pioneering adventure breeds a new appreciation for the luxury experiences that hotels, spas, restaurants and operators look to curate. In this session, we’ll examine the psychology of travel and the ways that earned experiences are shaping the minds, needs and expectations of travelers today.

10:40 am 11:00 am: The Innovation Imperative: Embracing the Disruptive Technologies of Hotel 2025. 

Technologies such as artificial intelligence, virtual reality, wearables, facial recognition, and robotics are transforming the consumer experience and automating processes across a variety of industries.  OracleHospitality surveyed consumers and hoteliers to get their assessment on how these technologies will reshape the hotel industry by the year 2025.   Our research shows that hoteliers face an innovation imperative!  These technologies are here and will transform the guest experience hotels deliver.  Are you prepared?

Presented by Sundar Swaminathan, Director, Hotel Solutions Marketing for Oracle Hospitality. Sponsored by Oracle Hospitality.

11:00 am 11:30 am: Tea Break Sponsored by Rishi Tea.

11:30 am – 12:15 pm: Hotel Development in a Competitive Market

Discussing growth strategies, key areas of development, trends to watch and challenges hoteliers are facing over the next 5 years.

Panel discussion featuring Phil Keb (Global Executive V.P. of Development for The Americas and Europe, Langham Hospitality Group), Xavier Destribats (Chief Operating Officer for The Americas, Kempinski Hotels), Michel Ducamp (Chief Operating Officer, The Adelphi Saratoga Springs). Moderated by Mathew Evins (CEO & Chairman, EVINS Communications).

12:25 pm – 1:00 pm: Reinventing the Customer Journey for the Experience Generation

Millennials had transformed the expectation of the Affluent travelers. For now few years we had seen the word “experience Vacation” buzzing in publications and marketing communications. All-inclusive resorts, which propose active and wellbeing activities are booming among affluent travelers couples and families.
It is time for hotels and resorts looking to attract and keep affluent travelers to go beyond communication and few ideas to improve their offer to embrace a complete customer journey and deliver a high emotional peak during stays. It is not more about a king size bed, marble floor, free wifi, butler and amenities, it is all about the “Story” the whole staff will work on to deliver.

Presented by Xavier Mufraggi (CEO for The Americas & the Caribbean, Club Med).

1:00 pm – 2:30 pm: Lunch and Networking

2:30 pm – 3:00 pm: How Hotels Can Leverage Partnerships to Deliver Luxury

Presented by Andrea Werbel (Founder & Managing Director, Parasol) and Ellis O’Connor (Co-President & Asset Manager, MSD Hospitality).

3:10 pm – 3:40 pmReasons for Travel Extend Beyond the Hotel

Presented by Allison Sitch (Vice President of Public Relations for The Americas, Marriott International).

3:40 pm – 4:10 pm: Coffee Break

4:10 – 4:30:  Staying Low Tech - Come on…Let’s Be real!! 

Presented by David Goldstone (President for the Americas, DigiValet). Sponsored by DigiValet.

4:40 pm – 5:00 pm: Working with Influencers

How influencers can benefit you and some of the best practices in working with Influencers to market your hotel.

Presented by Nadine Sykora (#1 YouTube Travel Vlogger). 

5:10 pm – 5:30 pm: Changing Frontline Behavior Using Data and Technology

Presented by Geoffrey Toffetti (President and Chief Marketing Officer of Frontline Performance Group). Sponsored by FPG.

5:30 pm – 6:30 pm: Industry Showcase

6:30 pm – 8:30 pm: Cocktail Networking Reception


December 5th

8:00 am – 2:30 pm: Registration

8:00 am- 9:00 am: Speed Networking

9:00 am – 9:10 am: Welcome

9:15 am – 9:45 am: Lifestyle Boutique Hotels: The New Dining and Entertainment Powerhouses

Presented by Christian Glauser-Benz (Vice President of Development, Dream Hotels).

9:55 am – 10:35 am: F&B and Culinary Experiences that Define Brands

Food is no longer just a “feature” for many hotel businesses, it’s the main event. How do brands rethink the connection between hospitality and gastronomy?

Presented by Daniel Hostettler (President & Group Managing Director, Ocean House, representing Relais & Châteaux) & Scott Gerber (Principal & CEO, Gerber Group), and Rohit Verma (Executive Director, Cornell Institute for Healthy Futures). Moderated by Christian Glauser-Benz (Vice President of Development, Dream Hotels).

10:40 am – 11:00 am: Analyzing Traveler Spend and Behavior Across Multiple Brands

Every brand, or hotel, knows the spending patterns and behavior of their loyal guests while they are under their roof, but what happens in a market where the brand has no presence?  This session will look at how travelers tend to spend both their money and time when staying outside of their day to day brand; and why forming strategic alliances with other like-minded brands, or hotels, can drive loyalty as well as create a direct source of new high-value guests. 

Presented by Christopher Ahlgrim (Head of Membership Services and Development for The Americas, Global Hotel Alliance). Sponsored by Global Hotel Alliance

11:00 am – 11:30 am: Coffee Break

11:30 am – 12:00 pm: Creating a Destination to Call Home

This session will talk about Timbers’ expansion, trends in luxury hospitality services and how Timbers chooses their destinations. 

Presented by Edward Shapard (Managing Director of Hospitality, Timbers Resorts).

12:10 pm – 1:00 pm: Digital Marketing and Branding Strategies in a Luxury Market

Our panelists will look at digital marketing strategies that are resonating with their brand audiences, luxury lead acquisition and working with influencers.

Presented by Sharon Thony (Corporate Director of Marketing, Triumph Hotels), Elizabeth Fettes (Senior Director of Digital Marketing & eCommerce, Regent Seven Seas Cruises ), Louise O’Brien (Regional PR Director, Langham Hospitality), Sarah Evans (Partner, J Public Relations). Moderated by Mathew Evins (CEO & Chairman, EVINS Communications Ltd.)

1:00 pm - 2:00 pm: Lunch & Networking

2:00 pm – 2:30 pm: Opening a Resort in a Remote Destination

Exploring the fundamentals of Guest Engagement in Service & Hospitality, sustainable HR initiatives, and strategies to drive revenue and increase loyalty.

Presented by Jonathan Blue (Chairman & Managing Director, Blue Equity), Vaibhav Garg (Cluster Director of Talent & Culture, Accor Hotels) and Richard Millard (Chairman & CEO - Trust Hospitality). Moderated by Vlatka Barcan (CEO & Founder, Fifth Revenue).

2:40 pm – 3:00 pm: Training That Sticks and the Luxury Experience

Presented by Steve Woelever (President & CEO, Signature Worldwide) and Stelios Angloupas (President & CEO, Signature Europe). Sponsored by Signature Worldwide 

3:10 pm - 3:45 pm: Technology Trends in Guest Experience

David Goldstone (President for the Americas, Digivalet), Padraig O'Connell (Chief Technology Officer, Frontline Performance), James Geneau (Director of Marketing, Benbria), Alberto Santana (SVP Sales, Service Optimization, Amadeus). Moderated by Rohit Verma (Executive Director, Cornell Institute for Healthy Futures).

3:55 pm - 4:15 pm: Wellness Solutions for the Discerning Traveler

Sponsored by Human Touch

4:25 pm – 4:55 pm: Wellbeing Hospitality: The Mega-Trend Hotels & Resorts Cannot Afford to Ignore

It is now unthinkable for any hospitality asset not to foresee and cater to its future guests’ wellbeing when planning and operating such businesses. Astutely conceived and interconnected wellbeing attractions and services are vital to a holistic and unique hospitality experience. Hospitality assets such as hotels, resorts, active living communities, and health and tourism destinations have now become prime facilitators for hosting and delivering wellbeing experiences in various forms and combinations. Those destinations that offer truly innovative wellbeing experiences will be the success stories of tomorrow and best positioned to be a more competitive and profitable future product.

Presented by Roger Allen (Group CEO, Resources for Leisure Assets).


The 2017 agenda is being continuously updated. Please check back for updates.